…The dogs that had to sit — exercising self-control — gave up on the puzzle much earlier than the dogs that were just hanging out in their crate.The dogs that were NOT burning cognitive resources being obedient had more determination and mental/emotional energy for solving the puzzle. Think about that next time you ask Sparky to be patient. His cognitive resources are easily-depleted too.
Now think about what we’re doing to our users.
If your UX asks the user to make choices, for example, even if those choices are both clear and useful, the act of deciding is a cognitive drain. And not just while they’re deciding… even after we choose, an unconscious cognitive background thread is slowly consuming/leaking resources, “Was that the right choice..?”